Search Engine Marketing, the Right Approach
Search Engine Optimization plays a vital role when you consider a search engine marketing Campaign. A systematic approach when considering Search Engine Optimization is very important to make your website perform online. What is the use of having a domain name and a website if that adds no value to your business? Search Engine Optimization needs to be systematically planned and implemented in order to get results online. Search Engine Optimization helps you get qualified visitor to your website. A systematic step by step approach will always take you towards your goals. The first step: Business Analysis:- This is a vital step in your search engine optimization process. Unless you have done this, going forward could be fatal. You need to sit and chalk down all the business requirements carefully until you are sure that you are trying to sell the product with the right parameters. You need to highlight the key features that could bring out the sale. You need to first analyze if the product you are about to market has a chance online. Key area one needs to concentrate when trying to sell something online.
- Price of the product: One needs to determing if the price of the product inline with the competing websites.
- Quality of the product: Are the features talked about, good enough to bring out an online sale.
Based on the above 2 parameters you need to articulate an USP (Unique Selling Point) and create creative marketing materials around the same. Keyword Analysis:- This is most important step when working with Search Engine Optimization. You need to understand the popular terminology that’s being used to identify the product to be sold online. If you are trying to market “ROSE” online you need to understand what’s commonly typed been typed by a online buyer who buys rose. Search Engine Companies like Google.com will readily provide you all the popular keyword phrases those are typed by their visitors. “Keyword Tool”, is an important feature that’s available at Google.com under its Adwords program. On Page Optimization: After you have identified the popular key phrases those could bring out sales, you need to place those at the right places within your HTML document. Title Meta tag is one of the most important place where you need to place the keyword phrases. There are hundreds of other important issues like Document structure planning, Keyword density Planning etc. that help increase the value of a document when you start optimizing a website. Off-Page Optimization: After you have done with your on page optimization you need to work on increasing the website’s popularity. Search Engine Algorithms consider website popularity as a crucial factor to determine a document’s importance when raking it. The more popular the document the more important it is for a search engine. So, activities like link building and directory submissions will help a document achieve popularity.
Ganesh J. Acharya
http://www.articlesbase.com/seo-articles/search-engine-marketing-the-right-approach-126345.html
Filed under: Search Engine Marketing
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Advise from a Marketing Guru needed…?
Ok ..Here is the Scenario…not actual , so as not to give away my idea. I have a travel idea …my site that I have registered SPEAKS travel.
I want to approach businesses with my IDEA in which the name of my site fits the particular businesses services that are offered.
I am in the process of building my website. I get about 500 hits per month right now and have all the search engines…Yahoo Slurp, Google Bot and others scanning my site on a daily basis.
I want to be an advertising board so to speak. The idea would be to charge these businesses 50.00 a month to advertise there product on my site with a blurb about the activity, contact info and web info of the company. I just dont know how to approach these companys and how much to charge for advertising there info on my site that does not currently have high traffic…please, any ideas, advise …would be great ….thanks!
Well I’m not sure I’m a guru but I am sure there’s nothing new or secret about the idea. It’s a simple advertising site. Google built their business on an advertising model, as have thousands of other sites.
The real question you have to be able to answer is, "how much _qualified_ traffic can you guarantee me?" which is what I would ask if you want me to advertise.
500 hits a month ain’t much. Sorry.. if you want to make serious money off of this you’ll want tens of thousands of hits per month, at least.
References :
Go to some of these businesses and apply for a real job. Looks like your dreaming up a get rich scheme. I can tell you as a person in business for 25 years, I wouldn’t spend a penny advertising on a site with 500 hits a month. When you get to 500.000 I’ll take a look at your idea. It’s good that you are looking for entreprneurial ideas though. I applaude you for that. If you strike it rich, I’ll eat my laptop! peace
References :
long time business owner and instructor
A) No company will pay for advertising on an affiliate page (that would be you) that is getting under 10,000 clicks a month.
B) You will need to start your site, whatever that might be, and give it at least six months so you can show possible advertisers your statistics.
C) I would recommend hiring an outside promotion company that specializes in web promos for your initial six month period. If you would like more information about good companies to use… you may email me.
Good luck…
References :
I would build the site with solid original content and monetize it with Google AdSense as you build. There are plenty of sites that offer advertising in travel and you will need to have more than a site that "speaks travel". You will need to show these advertisers raw numbers.
for example is someone is paying $5 per 1,000 visits per month. If you have 500 visitors (not just hits) per month, your traffic is worth $2.50 per month at that rate.
To sell advertising effectively, you will want to generate a minimum of 10,000 visitors per month (which at a $5/1,000 rate would give you $50 per month. Otherwise your potential advertisers wont think it is money well spent.
The other thing to know is that there are so many better ways for companies to spend $50 per month. If they do a simple pay per click campaign, at .50 per click, they are guaranteed 100 targeted visitors, where as they would most likely not even see that many visitors if you had 10,000 visits per month.
References :
http://www.webtrafficteam.com