http://www.spellbrand.com/small-business-guide-to-marketing-through-google-adwords :For small businesses struggling to keep their marketing budget to an absolute minimum, Google AdWords can seem like an attractive option. After all, this program offers an inexpensive way to drive relevant traffic to your site, which is a powerful way of building public awareness and sales. Unlike other advertising options, AdWords only charges for results. However, as with all forms of marketing and advertising, there are definite benefits and drawbacks to Google advertising. Here is a short guide to using it efficiently and effectively.

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